Our Brand

The John Hancock brand captures the truth in what's important to consumers and advisers. This includes the issues they struggle with, the anxieties that keep them up at night, the goals they strive for, and the values they believe in.

It is our demonstration of understanding their fears and aspirations that enables John Hancock to be a source of hope and a brand to trust.

A Different World Requires a Different Approach

Our current ad campaign, A Different World Requires a Different Approach, encourages viewers to think about John Hancock in a new way. The campaign continues to reflect the longstanding brand legacy of empathy, highlighting how the rapidly changing world is impacting the lives of consumers and the ways in which a transformed John Hancock can help address those needs.

In addition to two television spots, a digital content hub featuring articles, information, video and infographics amplifies the primary campaign message: the world is changing, and so is John Hancock.

Video  A Different World: Marriage | John Hancock

Video  A Different World: CEO | John Hancock

Financial Strength*

(2nd highest of 15 ratings) - Superior ability to meet ongoing insurance obligations.
(4th highest of 21 ratings) - Very strong financial security characteristics.
(5th highest of 21 ratings) - Low credit risk.
(4th highest of 19 ratings) - Very strong capacity for payment of financial commitments.

* Financial Strength Ratings, which are current as of September 22, 2016, and subject to change, apply to the main life operating companies of Manulife Financial Corporation including The Manufacturers Life Insurance Company, John Hancock Life Insurance Company (USA), John Hancock Life & Health Insurance Company, and John Hancock Life Insurance Company of New York as a measure of the respective issuing company's claims-paying ability. The ratings are not an assessment or recommendation of specific products, the performance of these products, the value of any investment in these products upon withdrawal or the individual securities held in any portfolio.